- guardian.co.uk, Friday 30 June 2006 10.29 BST
As part of the rebranding project, the client team from Elizabeth Garrett Anderson school (EGA) recently went to visit the Design Museum, the Tate, the London Eye and the National Gallery to see how other brands worked.
The experience helped us to consider different ways of bringing the "without limits" brand idea to life through posters and other formats. We were given an insight into what effect various colours, images and lettering, in certain combinations, might have for the new school image.
The 16 girls involved in the project are very determined about the rebranding of the school, so it was no surprise that we were full of inspiring ideas for the new image.
We found the National Gallery's image quite formal - not very child -friendly. We felt something like that would not work for EGA.
The London Eye had an easily recognisable logo, which looked like the Eye wheel. It felt very futuristic and "out there" but the colours were too in-your-face.
At the Tate Gallery, a wall covered in writing gave an outgoing, independent image. The girls related to it because they are ambitious and keen to get on in life.
The final destination was the Design Museum - a very contemporary gallery full of creative ideas.
All the girls enjoyed the trip and found it helped them to think of exciting ideas. It was cool to look at the Guardian's branding project, as well. We didn't realise how much work goes on behind the scenes!
